Shopify Holiday Campaign
I animated the 15 seconds ads to roll out the holiday campaign.
Our design lead Zoe Arrieta created a clear, playful, and flexible visual system. Working to a tight production timeline, I collaborated with the creative team to establish the animation style for a package of 26 graphic ad deliverables across different plateforms. I also built toolkits that made it easy to swap products, transitions, and languages for other animators and for localization into 13 languages and 130 deliverbles.
For small business owners, Black Friday and Cyber Monday make up the most important moment of the year. This campaign aimed to help merchants, whether new or established, launch their businesses and get ready before the peak season arrives.
my role
animation
Director Ariele Rosch. Project Managers Jaci Alberts, Annie Porter, Jess Peterson. Writer Chelsea Carter. Senior Brand Designer Zoe Arrieta. Senior Motion Designer Emma Corby. Video Production/ Sound Alex Viau. Created at Shopify.
animation
Director Ariele Rosch. Project Managers Jaci Alberts, Annie Porter, Jess Peterson. Writer Chelsea Carter. Senior Brand Designer Zoe Arrieta. Senior Motion Designer Emma Corby. Video Production/ Sound Alex Viau. Created at Shopify.